On 6 March 2021, we published our first campaign for this business. After running it for 3 days the leads were accurate but the client wants to scale his business. Also, there were 25-30 competitors bidding on the same keyword. We created a funnel in which we spent 25% of the total advertising budget on a cold audience in just 4 states. After getting enough data we expand the reach of the business by adding a display campaign that is been neglected by others. (Note- The image shown here is a result of the search campaign of a random day). From 5th March till the season end, we manage to maintain Cost per conversion between 5-8. At the end of the season, we delivered a total of 23K customers with an ad budget of INR 184K which tend our CPA INR 8.00.
Movers and Packers
The movers and packers business origin is from western countries however, now it’s also adopted in countries like India, Pakistan, and neighboring countries. This data belongs to one of our Indian clients. He started his movers and packers business but he was facing difficulties in customer acquisition. People around his business location were unaware of this business type and were still using traditional ways of transporting goods. So it was easy for us to spread this news through Youtube and Facebook video campaigns when his business got stable we started a lead generation campaign on Google and as you can see in the results we manage to get 526 conversions in just 10 days at cost of 15K where avg. ticket size was INR 8k.
This data belongs to one of our real estate clients. The real estate business is really a difficult business for advertisers when it comes to lead generation. Here you’re not selling any product or service but a trust that you need to generate through your campaigns. The avg ticket size is very large that you need a good amount for advertisement. The client belongs to the US and he had a good amount for advertisement that’s why we were able to generate quality leads for them. The data is of warm leads and this is the reason why we were able to convert them in just $1.5 and the budget spent was $679,670, leads generated were 453,113. Our strategy was to capture a cold audience through video campaigns where we created FOMO in the name of investment and the warm audience was captured through an offer that was a free visit to the property.